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Samsung is aiming to give the Nokia E-series one match with its new mobile phone with GPS.
Thin smartphones is a niche that Samsung been successful in with products like i600 and i780. The latest addition is called i550, and looks pretty much like an i600, but with standing screen, and common buttons instead of qwerty keyboard.

Inside the shell are more differences. The operating system is Symbian S60, that is to say the same menus, as in countless Nokiamobiles. Samsung i550 feels really solid. The rubbershell from the i700 and i780 has been replaced by plastic leatherstructure. Not quite as attractive, but a practical solution and scratch resistance. The buttons look rather small on the picture, but they work better then expected and both the buttons and the gap is larger than on mobile phones such as Nokia N82 or Sony Ericsson w890. On the Windows Mobile uses a Samsung software from Garmin, while the program in i550 is identical to Navigon MobileNavigator 6. Adjustments and the search is quite the same category as a standalone navigator, but there are shortcomings to zoom is hidden in a submenu, and that the map image shows up only when the GPS receiver managed to find their position.